SUMMARY
Staff Product Designer with 14+ years of experience leading the design, development, and release of B2B and B2C enterprise applications and innovative products across the eCommerce, Fintech, Cybersecurity, Healthcare, and Entertainment industries. Creative Leader and Data-driven Designer focused on partnering with senior stakeholders and diverse, cross-functional teams to define innovative product strategies, craft delightful and intuitive user-centered experiences, and maximize business impact.
SKILLS
● Product Design: Product Vision, Product Management, Roadmap Development, UX/UI Design, User Journey Mapping, User Flows, Sitemaps, Wireframes, Rapid Prototyping, Content Development, AI Design, Visual Design, Design Systems, Hi-fidelity Designs, Responsive Design, Native Mobile Design, Wearable Design, Usability Testing, Heuristic Evaluation, User Research, Focus Groups, A/B Testing, Surveys & Interviews, Competitive Analysis, Data Analytics, Accessibility, Illustration
● Leadership: Strategic Planning & Execution, Program Development, Project Management, Process Improvement, Change Management, Cross-functional Collaboration, Stakeholder Engagement, Interdepartmental Alignment, Staff Hiring & Management, Coaching & Mentorship, Career Development, Budgeting & Resource Allocation, Executive Reporting, Agile
● Technology: Figma, Sketch, Miro, Adobe CC, Zoom, Jira
RELEVANT EXPERIENCE
Staff Product Designer, VMware - Remote (May 2022 - Present)
● Spearheaded all aspects of the design and strategy for Partner Connect and the Ecosystem Solutions Hub products, focusing on improving integrations with VMware products, improving partner engagement and access to resources, reducing time-to-market, and enhancing competitiveness to increase annual revenue by 15%.
● Developed and championed a user-centric design philosophy by conducting extensive user research to understand partner pain points and expectations and defined new product roadmaps that prioritized requested features and enhancements.
● Created a unified design system and comprehensive integration guidelines to ensure consistency and seamless interoperability across the product ecosystem and establish communication channels and alignment on integration goals.
● Collaborated closely with diverse, cross-functional teams to define and shape the product vision and goals that increased customer satisfaction by 30% and user retention by 25%.
● Achieved a 35% increase in positive feedback regarding platform usability and increased partner engagement and satisfaction by 40% by partnering with UX researchers to integrate data-driven insights into user and business needs and continuously iterate on designs through regular reviews and usability tests.
● Led the implementation of Agile methodologies to continuously improve products based on real-time user feedback and rapidly changing market conditions.
● Guided a team of 5 UX designers through the development of new concepts for user research and testing.
Staff Product Designer, Shopify - Remote (November 2021 - May 2022)
● Increased user satisfaction by 25%, reduced return processing time by 30%, enhanced customer loyalty, and optimized operational efficiency by transforming and leading the UX design strategy for the buyer-facing returns experience.
● Worked with cross-functional teams of designers, engineers, product managers, UX researchers, content designers, and data scientists to define a new design vision and strategy based on user-centric design principles & strategic business objectives.
● Participated in roadmap planning sessions to prioritize features that balanced business objectives with user satisfaction.
● Oversaw the redesign of the returns interface by simplifying the steps required to initiate a return, providing clear instructions, and reducing the number of clicks needed to complete the process to optimize the user experience.
● Introduced automated workflows that streamlined backend processes, reduced required manual processes, and automatically provided return authorization and real-time status updates.
● Integrated real-time communication features that kept users informed at every stage of the return process, automated email notifications, and created a user-friendly tracking system to reduce customer inquiries and improve satisfaction.
● Reduced project delivery timelines by leveraging facilitative leadership strategies to drive optimal outcomes for stakeholders, partners, and customers and foster a positive and collaborative environment across key teams.
● Conducted extensive user research in collaboration with UX researchers and data scientists to gather qualitative and quantitative insights through surveys, interviews, usability testing, and data analytics.
● Developed and facilitated design thinking workshops for 25 staff and guided, improved, and implemented design and feedback processes, including design critiques and user testing reviews.
● Implemented an iterative design process that allowed for continuous feedback and improvements and enabled early testing of prototypes and wireframes to gather user feedback and improve the user experience.
● Served as an active mentor for 3 designers, led critiques and design reviews, and contributed to quarterly planning.
UX Design Lead - Platform, Crowdstrike - Remote (June 2021 - November 2021)
● Collaborated with cross-functional product groups to drive the creation, integration, and evolution of shared standards, tools, and processes, including Miro, used by UX teams.
● Prioritized, tracked, triaged, and organized workloads for a team of 6 designers, writers, researchers, and QA in the Platform product group in coordination with UX, engineering, and product managers.
● Led the adoption of a collaborative framework with key stakeholders from the early stages of the design process to introduce regular check-ins and alignment meetings with product managers, engineers, and UX researchers.
● Implemented Agile methodologies, including regular sprint planning, daily stand-ups, and retrospective meetings to enable iterative design and development and continuously improve processes and business outcomes.
● Hired, managed, and grew the Platform UX team while managing the team workload, project resourcing, and coordination.
Senior Product Designer, Jack Henry & Associates - Remote (April 2020 - May 2021)
● Led the cross-platform redesign and vision of a recently acquired personal finance management (PFM) product with 300K users while ensuring a seamless user experience across Web, Desktop, Native Mobile, and Tablet platforms.
● Collaborated with product teams, development teams, and key business stakeholders to translate business objectives into UX/UI requirements, leveraging user-centered design philosophy and Agile framework.
● Conducted user research, usability, and A/B tests, including surveys, interviews, and focus groups, to validate new ideas and iterative designs and enhance the user experience based on usability and A/B tests throughout the design process.
● Led the simplification of navigation processes, enhanced visual designs, and introduced new personalized features to significantly increase user engagement and satisfaction.
● Communicated complex technical concepts across all stages of the design process to technical and non-technical leaders and employees with wireframes, flow diagrams, storyboards, mockups, and high-fidelity prototypes.
UX/UI Design Manager, Applied Medical - RSM, CA (April 2019 - April 2020)
UX/UI Designer, Applied Medical - RSM, CA (December 2018 - April 2019)
● Defined the product vision and led the design of scalable, cross-platform user experiences, including an enterprise portal for internal clients/employees, CMS, LMS, and Team Member Development system within the IT department of a $1 billion medical device manufacturing organization with 10,000 users.
● Re-designed and modernized the Enterprise Intranet Portal to enable users to find information 40% faster and reduce navigation errors by 30% by enhancing visual hierarchy and ensuring responsive design.
● Led a cross-team initiative to create and develop the design system by conducting research and analysis, standardizing design principles, creating comprehensive documentation, and iteratively testing and refining components.
● Collaborated with cross-functional departments to define and enhance complex business requirements, analyze and generate new insights from qualitative and quantitative data to inform functional designs, identify and address user pain points, validate design assumptions, and prioritize features.
● Assisted with the customer buy-in process to secure partnerships with key medical device distributors by presenting research and design strategies and demonstrating the benefits of Applied Medical Solutions to key customer stakeholders.
● Held collaborative cross-team discovery and feedback workshops to analyze usability tests and optimize user experiences.
● Generated $5MM in software purchase savings by introducing new and intuitive in-house solutions.
● Interviewed, hired, led, mentored, and empowered a team of 7 designers specializing in UX research and UX/UI design as part of the company's first-ever UX/UI department in only 6 months.
● Facilitated career development by conducting performance reviews and creating personalized career progression plans.
UX/UI Designer, MBC Group - Dubai, UAE (August 2014 - August 2018)
● Designed cross-platform user interfaces for the MBC TV channel for iOS, Android, Windows, Apple TV, Smart TV, wearable devices, and responsive web applications in both English and Arabic while collaborating closely with the engineering and product teams to ensure alignment with the overall design vision.
● Increased viewership by 20% by developing proposals to bring flagship news apps to smart TVs and wearable devices.
● Created design artifacts such as user flows, wireframes, pixel-perfect screens, prototypes, interactions, icons, illustrations, style guides, and specifications using Photoshop, Adobe XD, and Sketch.
ADDITIONAL EXPERIENCE
● Graphic & Web Designer, Aon Hewitt - Dubai, UAE (February 2013 - February 2014)
● Freelance Graphic & Web Designer - Dubai, UAE (February 2011 - January 2013)
● Junior Graphic Designer, Rakftz - Dubai, UAE (July 2010 - January 2011)
EDUCATION & CERTIFICATIONS
● Bachelor of Science in Visual Communication, American University of Sharjah
● Practitioner of Human Centered-design Certifications, Luma Insititute
● AI Product Design Certification, ELVTR.com