Hi šŸ‘‹

Iā€™m Rula, a Product Designer with 14+ years of experience in B2B and B2C enterprise applications across eCommerce, Fintech, Cybersecurity, Healthcare, and Entertainment.

APPLIED MEDICAL

Transforming an Enterprise Intranet: Achieving a 30% increase in user engagement and 12% increase in overall sales

The MyApplied Medical intranet had low engagement and inefficient use due to an outdated design and difficult navigation. Employees needed help finding information quickly, which led to increased support calls and reduced satisfaction. The sales team was particularly affected as they needed help using the portal on mobile devices, impacting their sales performance and the company's bottom line.

SHOPIFY

Optimizing Returns Management: Boosting Buyer Satisfaction by 25% and Repeat Purchases by 18%

The lack of a native returns feature in Shopify created challenges for merchants, resulting in inefficiencies and increased costs. To address this, Shopify implemented a buyer-initiated returns feature, streamlining the process and improving the user experience in Shopify.

JACK HENRY

Redesigning a Personal Finance Management Tool: Improving users' financial management by 20%, with a 15% increase in account openings

Geezeo, a personal finance management tool, was acquired by Jack Henry & Associates to be integrated into their Banno platform. The goal was to improve user financial management capabilities and engagement among users of smaller banks and credit unions by redesigning the tool. The existing tool had limitations in user experience, navigation, and integration, leading to decreased user satisfaction and suboptimal financial management outcomes.

VMware SMO

Optimizing Telecom Network Management for the 5G Era: Improving operational efficiency by 10%, with a 5% reduction in network downtime

Telco SMO is a platform designed to simplify the management of complex telecom networks, especially with the emergence of 5G. By addressing the challenges posed by diverse vendors and cloud-native architectures, telecom operators can optimize network performance, reduce operational costs, and improve service delivery.